Sales Development Representative (SDR) – Outbound Sales

Craft.io is a leading SaaS platform that helps product managers and their teams strategize, plan, and execute their product vision. Our product is trusted, widely adopted, and backed by strong inbound demand. Our outbound motion is proven: it consistently generates high-value pipeline, and we're now investing in scaling it further.

This is a good moment to join Craft.io. AI is changing how product teams work, and a lot of them are rethinking their tools and process as a result, which makes outbound conversations land differently right now. You'll join a team with a process that works, and plenty of room to make it your own.

What you will do

• Identify and engage new prospects across target accounts to create qualified opportunities

• Build and execute multi-touch outreach sequences across cold calls, email, and LinkedIn, layering in personalized touches based on account research

• Research companies and product teams to craft thoughtful, relevant, and personalized messaging

• Use Apollo, Common Room, Gojiberry, HubSpot, and Salesloft to prospect, automate outreach, and stay organized

• Use signal and intent data to prioritize outreach and sharpen targeting

• Book high-quality product demonstrations and hand off qualified prospects to the Account Executive team

• Share insights from your outreach to improve messaging, targeting, and conversion rates

• Own your monthly SQL and pipeline creation goals and consistently hit or beat them

What you need

• A minimum of two years of SDR or BDR experience in a B2B SaaS environment

• A proven track record of generating pipeline through outbound work

• Strong verbal and written communication in English

• A curious, analytical mindset with the ability to read signals, patterns, and intent

• Self-driven, comfortable operating with autonomy in a fast-moving environment

• Based in or able to work hybrid from our Ramat Gan office, three days a week

• Flexibility to cover US hours or work Fridays when needed

Bonus points

• Native level English

• Additional languages including German, French, or Spanish

• An interest in product management or prior exposure to product teams

• Experience in a startup or scale up environment

Why Craft.io

Craft.io combines a product people actually want, strong inbound demand, and an outbound engine that already delivers. You'll work with a small, tight team that moves fast and takes what they do seriously without the bureaucracy that slows most companies down. We offer competitive compensation, attractive bonuses, and real ownership over how you grow here.

If you want to build a career in outbound sales at a company with real momentum, we'd like to meet you.