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Sales Development Representative (SDR) – Inbound & Outbound Sales

  • Hybrid
    • Ramat Gan, HaMerkaz, Israel

Job description

Craft.io is a leading SaaS platform that empowers product managers and their teams to strategize, plan, and execute their product vision in one place. As we continue to grow, we are seeking a sharp and resourceful Sales Development Representative (SDR) to help us generate new opportunities and build our pipeline.

This is not a typical sales development representative (SDR) role. We are seeking someone with strong analytical skills and the ability to read between the lines. Someone who does not wait for demo requests but notices when a user invites colleagues to a webinar or engages with our platform repeatedly. You will work across inbound and outbound channels to identify prospects showing real intent and take action fast.

If you thrive on analyzing behavior, using smart outreach strategies, and love the pursuit of new opportunities, this role is for you.

What Will You Do:

  • Own the top of the funnel by qualifying inbound leads and executing outbound strategies when needed

  • Monitor user activity and engagement to detect buying signals early

  • Reach out to product teams through calls, emails, LinkedIn, and other creative channels

  • Research target companies and roles to tailor messaging that speaks directly to their needs

  • Book product demos and hand over well-qualified leads to the Account Executive team

  • Keep CRM records accurate and up to date for all activities and interactions

  • Collaborate closely with sales to improve processes and share prospect insights

  • Consistently meet or exceed monthly goals for qualified pipeline

Job requirements

What You Need:

  • English speaker – Communication must be clear, natural, and compelling.

  • 2+ years of SDR/BDR experience in B2B SaaS, preferably for US & EU markets.

  • Proven ability to combine inbound responsiveness with outbound hustle.

  • Strong instincts for identifying buying signals and qualifying real opportunities.

  • Tech-savvy: experience with tools like HubSpot, Salesforce, Outreach, Salesloft, Apollo, etc.

  • Comfortable working hybrid (3 days a week from our Ramat Gan office).

  • Flexibility to support US hours or Fridays if needed.

Bonus Points:

  • Native English speaker.

  • Proficiency in French, German, or Spanish.

  • Background in product management or a strong interest in the domain.

  • Experience working in a high-growth startup environment.

Why Craft.io?

  • Join a fast-scaling SaaS company in the product tech space.

  • Work with a high-energy team that loves what they do.

  • Career growth and mentoring from sales pros.

  • Competitive salary, bonuses, and a fun, dynamic culture.

Think You’re the One?

We’re looking for smart, motivated sales professionals who don’t just follow the playbook — they help write it. If you’re ready to join a team that values insight over volume and smart hustle over spam, apply now!

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