About Craft.io

Craft.io is revolutionizing product management with an end-to-end platform for product professionals.

With Craft.io, product professionals enjoy a single source of product truth where they create their product strategy and roadmaps, collect and analyze valuable customer feedback, prioritize features and tasks, write specs, and monitor the work of the dev teams.

Thousands of product professionals from companies like SAP, Kimberly-Clark, Danone, Sysco, Novartis, and Marks & Spencer use Craft.io, and we are proud to provide them with everything they need to become better at what they love doing - building and shipping great digital products.

At Craft.io, we work hard but try not to take ourselves too seriously. We are highly adaptable and constantly evolving, passionate about our product, and live to bring value to our customers consistently. Our work environment is dynamic, innovative, and fun, backed by a solid product, strong leadership, and a well-funded future.

About the Director of Content Marketing role

We’re looking for an experienced content writer, a veteran in creating content for B2B SaaS companies with proven success in creating great content and executing a marketing penetration strategy.

Our ideal candidate is someone who can develop a content strategy, create a content plan and calendar, write great content for a wide variety of marketing materials, and manage freelance content writers.

Bottom line: if you’re a hard worker as well as a visionary, Craft.io may be the right place for you.

What will you actually do?

• Become an expert in the Product Management software space, know our competitors, and learn where we can beat them
• Play a key role in the Craft.io branding process and positioning
• Develop and implement a content strategy
• Own and create all Craft.io content and marketing materials
• Write a lot of content, both long-form and short-form, such as eBooks, guides, reports, case studies, website content, landing pages, blog posts, ad copy, emails, press releases, articles, and more
• Manage content publication cycles, including graphic designers, writers, and web developers
• Take the initiative and remain flexible - this is a startup, after all :)

• Native-level English - must have
• 2+ years experience as Content Marketing Manager working for B2B SaaS company - must have
• Experience with writing for enterprise software companies as a target audience - must have
  
• Experience with different types of writing: newsletters, customer stories, white papers, etc. - must have
• Extremely organized with high attention to detail and a love for being deep in the weeds - must have
• Experience communicating with freelance writers, internal stakeholders, and management - must have